Artificial intelligence (AI) is already part of our daily lives and is playing a key role in defining the economic and social shape of the future. In 2018, the European Commission introduced its AI strategy able to compete in the next years with world powers such as China and US, but relying on the respect of European values and fundamental rights. As a result, most of the Member States have published their own National Strategy with the aim to work on a coordinated plan for Europe. In this pa- per, we present an ongoing study on how European countries are approaching the field of Artificial Intelligence, with its promises and risks, through the lens of their national AI strategies. In particular, we aim to investigate how European countries are investing in AI and to what extent the stated plans can contribute to the benefit of the whole society. This paper reports the main findings of a qualitative analysis of the investment plans reported in 15 European National Strategies.